Brand Identity:

As the design agency behind Affaire's brand, we've crafted a brand that celebrates the natural desires and pleasures of life without veering into taboo territory. Creating a brand tone of voice that is both sexual and playful. Affaire Coffee seeks to engage customers with clever wordplay and subtle innuendo, evoking smiles and laughter while maintaining an air of sophistication and class.

Concept Highlights:

Daytime Coffee Shop: Affaire Coffee operates as a welcoming coffee shop during the day, offering a range of premium blends and delightful treats in a relaxed setting.

Nighttime Entertainment Bar: As night falls, Affaire Coffee transforms into a vibrant entertainment venue, featuring live performances, aerial artists, and dancers that captivate and enchant guests.

Secretive Elements: The brand incorporates hidden doors and walls, adding an element of mystery and intrigue to the overall experience, while maintaining a playful and sensual atmosphere.

Philosophy:

Affaire Coffee goes beyond being just a coffee spot; it's a sanctuary for self-care, quality moments, and everyday indulgence. Drawing inspiration from Amsterdam's Red Light District, the brand champions sophistication and inclusivity, inviting guests to admire the beauty of humanity tastefully.

Target Audience:

Affaire Coffee embraces individuals of all ages and backgrounds who seek simple pleasures without judgment. Whether it's savouring a morning cup, meeting friends for a date, or escaping the hustle and bustle, Affaire Coffee encourages guests to explore the art of self-discovery.

Conclusion:

Our collaboration with Affaire has birthed an experience that redefines coffee culture boundaries. With its blend of sophistication, playfulness, and allure, Affaire Coffee promises to be a cherished destination for coffee enthusiasts, elevating life's everyday joys with style.