Let’s Talk About Imposter Syndrome in Design (Spoiler: We All Have It)
Let’s be honest—every designer has had that moment where they stare at their work and think, “How did I even get here?” If that’s you, welcome to the Imposter Syndrome Club! Membership is automatic, and, spoiler alert: everyone feels it. Yes, even those ‘I-have-it-all-together’ creatives you follow on Instagram.
At Huemann, we embrace the imposter vibes. Why? Because feeling like an imposter often means you care a lot about what you’re doing. And if you care, you’re already a step ahead. Plus, it keeps things interesting, doesn’t it? Keeps us humble. Keeps us asking, “Wait, am I actually good at this?” (Answer: Yes, you are.)
I remember this one time I was working on a massive pitch, the kind where you think, “If this goes wrong, I’m living off toast for the next month.” On the outside, I looked as cool as a cucumber. On the inside? I was a mental puddle. I kept thinking, “What if it’s not good enough? What if they see right through me?” It’s funny how everyone else in the room seems like they’ve got their act together, while you’re just trying to avoid eye contact with your own insecurities. Here’s the thing: they didn’t have it figured out. We were all just winging it!
Being part of the design scene here in Leeds, where there are so many insanely talented creatives, it’s easy to get caught up in the comparison game. I’d look at other agencies, their polished brands, their clever names, and think, “How can I possibly compete with that?” It’s like scrolling through Instagram and wondering why your life doesn’t look like a curated feed. That feeling of “Am I good enough?” creeps in fast.
Now, let’s talk about naming my studio because, WOW, that was a rollercoaster of self-doubt. I mean, I’ve gone through a few name ideas—okay, more than a few—only to second-guess every single one. I’d see other agencies with these perfect, clever names and think, “What genius came up with that?” Meanwhile, I was stuck thinking, “Is ‘Huemann’ even cool? Is it too weird? Is it just weird enough?”
But here’s what I’ve learned (after many sleepless nights): It’s not about the name. It’s about the work you put out there and the relationships you build. The name is just a vehicle. It’s the projects and the moments where clients go, “Wow, you actually get it” that matter. Trust your gut, trust your process, and you’ll be taken seriously—regardless of whether your studio name is pure genius or something you came up with at 2 AM.
Now, back to imposter syndrome. It’s not just a solo act—it’s a full-blown production in our heads. Even working alongside super talented designers can turn into a comparison nightmare. I’ve always surrounded myself with amazing creatives—people who are driven, passionate, and, frankly, intimidatingly good. And while it’s inspiring, it also feeds that nagging voice that says, “Why aren’t you as good as them? Should you have a backup plan, just in case?”
Comparing yourself to others doesn’t help. It’s like bringing a ruler to measure creativity—it just doesn’t work. Everyone’s journey is different. Some take the scenic route, some hop on the express, and some (like me) seem to make a few U-turns before they figure out where they’re going. The point is, your path is yours. Don’t get distracted by someone else’s map.
At Huemann, we’re all about keeping it real. We don’t chase perfection for the sake of it—because honestly, perfection can be boring. Instead, we focus on doing great work that lasts. We ask the tough questions and challenge clients to think beyond “looking good for now.” A brand isn’t just about looking pretty—it’s about creating something with depth, something that stands the test of time. It doesn’t mean we cut corners or don’t aim for the best—we just believe the best is more than a flawless surface. It’s the thought, the meaning, and the longevity behind the work that counts.
So, if you’re sitting there questioning whether you belong, let me tell you something: You do. Your passion and care for what you do make you belong. And remember, no one has it all figured out (if they say they do, they’re lying). Imposter syndrome is part of the ride, but it doesn’t have to drive the car. You’re here for a reason, and the design world needs your voice—your quirky, real, human voice.
We’re only Huemann, after all. And being Huemann means embracing those doubts, learning from them, and, most importantly, laughing at them along the way.
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