Brand and Naming Strategy:

The name "Pinch" was strategically chosen to reflect the product's ability to deliver a subtle yet powerful enhancement to water. More than just a flavour boost, "Pinch" represents the idea of a small addition that can make a big impact—offering a pinch of energy, focus, and clarity. Just like the phrase "pinch me" awakens the senses, Pinch aims to invigorate and refresh consumers, making it an ideal choice for those seeking a revitalising beverage.

Health and Wellness Focus:

Pinch is infused with a hint of CBD, known for its ability to promote relaxation, reduce anxiety, and support the immune system. This carefully selected ingredient aligns perfectly with the name, delivering a gentle yet effective wellness boost. The inclusion of CBD in Pinch reinforces its identity as a health-focused product, designed to enhance both physical and mental well-being with every sip.

Logo Design and Symbolism:

The Pinch logo is smartly abbreviated to 'ph,' symbolising the importance of maintaining balanced pH levels in water. This not only reflects our dedication to preserving water purity but also communicates transparency and trust to health-conscious consumers. Pinch ensures that while we enhance your hydration experience, we stay true to the natural integrity of the ingredients.

Sophisticated and Minimal Design:

Our design approach for Pinch is rooted in sophisticated simplicity, appealing to consumers who prioritise wellness and quality. By combining elegant design, refined flavour profiles, and wellness benefits, Pinch stands out as a unique, trustworthy choice for those seeking subtle yet meaningful enhancements to their daily hydration.

Pinch is more than just a drink—it's a brand that embodies health, purity, and innovation, offering a refreshing experience that enhances water without compromising its natural essence.