Our Response:
We started by honing in on that idea of understated luxury and ritual. At the heart of the identity is a custom logotype—designed from scratch to feel as refined and considered as the service itself. The sharp, bevelled lettering draws subtle inspiration from traditional British tailoring, nodding to craftsmanship and heritage without leaning too heavily into cliché.

Look closer, and you’ll see that the small “of” in Regents of England has been cleverly shaped to mirror a pair of scissors—quietly reinforcing the grooming story without shouting. Every detail has intention.

Typography & Pattern Design:
The bespoke typeface we developed is clean, confident, and sharp—mirroring that “fresh trim” energy. It’s designed to reflect how clients feel walking out of Regents: elevated, polished, and unapologetically themselves.

To accompany the logo, we created a sleek, repeating pinstripe-inspired pattern. This not only echoes the lines of a razor-sharp fade but also brings in a sense of sartorial luxury—calling to mind tailored pinstripe suits and business-class refinement. It’s visual language designed for premium spaces, premium people.

Colour & Tone:
We curated a rich, heritage-led colour palette—deep greens, charcoals, and warm neutrals—to ground the identity in classic British sophistication. Everything about the tone is designed to say exclusive, without ever feeling unapproachable. Think gentleman’s lounge meets modern members’ club.

Outcome:
Together, this brand system positions Regents as more than a barbershop—it’s a refined lifestyle space, built for the modern man. From custom fonts to finely tuned textures, everything has been considered to make the brand feel like part of a ritual. Something timeless, but personal.

A place you don’t just walk into—you become a part of.