Bazaar Bar & Grill in Middlesbrough approached Huemann with a unique vision: to create a dining experience that puts the artistry of cooking front and centre, immersing guests in a theatrical atmosphere reminiscent of the bustling Middle Eastern street markets. Chefs would be the stars, offering a front-row seat to the process of crafting exquisite dishes.
Beyond aesthetics, Huemann’s comprehensive brand strategy included creating an inviting, luxurious atmosphere. Bold geometric patterns, intricate tiling, and modern architectural elements combined to make Bazaar a visual and sensory feast. By blending these elements, we helped establish Bazaar not only as Middlesbrough’s premier high-end dining venue but as a restaurant worthy of attention across social media platforms.
Through cohesive branding and thoughtful placement, Bazaar is now attracting the footfall it needs to thrive, positioning itself as a key player in making Middlesbrough a culinary hotspot. Thanks to Huemann’s holistic approach to brand strategy, design, and social awareness, Bazaar is fast becoming the go-to destination for those seeking an unforgettable dining experience.
Videography: Supply Juice Media
Interior Design: Cocoon & Bauer
Architect: Niall Gallacher
Bazaar Bar & Grill, a visionary dining concept in Middlesbrough, partnered with Huemann to reimagine the town’s dining landscape. Middlesbrough residents with a taste for fine dining had long travelled to York, Leeds, or Newcastle for high-end experiences. The mission? To make Bazaar a luxury dining destination that would keep those discerning diners local, giving them an exceptional culinary experience right at home.
We took charge of everything, from the initial brand identity and strategy to the finer details of menu designs, signage, and branded elements throughout the restaurant's interior. We worked closely with the client, ensuring that every detail aligned with the brand’s vision. We didn’t just create a brand; we crafted an experience.
The brand’s abstract butterfly logo symbolises transformation and discovery—perfect for Bazaar’s chef-led, open-kitchen concept and ever-evolving fusion menu. To elevate the dining experience and enhance social awareness, we paid special attention to how the brand could be seamlessly woven into the restaurant’s interior. From thoughtfully placed signage to subtle branded touches across tables, walls, and décor, we made sure Bazaar became an “Instagrammable” destination, driving social engagement and encouraging organic promotion.
Branding
Strategy
Menu Designs
Social Media
Signage
All Marketing Collateral
