London’s about to get a taste of the Big Apple. But this isn’t just about pizza—it’s about bringing the whole NYC vibe to the fold (or, more accurately, the streets).

When Brooklyn Fold came to us, they had a mission: deliver authentic New York slices to London streets in a way that’s as iconic as the folded slice itself. We knew we had to channel bold, gritty, unapologetic NYC energy into every corner of this brand.

Because Brooklyn Fold isn’t just a name—it’s a lifestyle. In Brooklyn, pizza isn’t something you sit down for; it’s something you grab on the go. One hand folds the slice, the other hails a cab, and you’re back in the chaos of the city before the cheese even has a chance to slide. The folded slice isn’t just food—it’s survival: a gritty, no-nonsense symbol of hustle and practicality. That’s the heartbeat of this brand, and it’s exactly what we poured into it.

This isn’t your polished, pretty pizza brand. Brooklyn Fold is raw, messy, and unapologetically real—just like grabbing a slice at 3 a.m. in the city that never sleeps. The folded pizza isn’t just food here; it’s an icon of rebellion. We brought it to life with bold, graffiti-inspired illustrations, capturing the spirit of the people who live the hustle—real New Yorkers grabbing slices mid-stride, fueled by the city’s nonstop energy.

Visually, Brooklyn Fold is a love letter to NYC. Retro photography drenched in rich tones collides with bold, graffiti-style typography—a gritty, handwritten brushstroke meets unapologetic marker fonts. It’s nostalgic without being dated, pairing old-school Brooklyn vibes with a sharp, modern edge. The result? A brand that’s as vibrant and rebellious as the city it celebrates.

And the tone? Pure New York. Think cheeky, rebellious, and unfiltered. Brooklyn Fold doesn’t ask how you want your pizza; it hands you a slice and says, “Figure it out, kid.”

Every detail of this brand reflects the moments that make folded pizza a lifestyle: a slice grabbed between meetings, fuel after a concert, or a quick bite before the next adventure. The folded pizza isn’t just food—it’s survival for a city that never stops moving.

We didn’t stop at the visuals. We layered in playful 90s nostalgia and pop-culture nods because if pizza is for the people, it should have a little personality. From graffiti culture to iconic music references, this brand radiates the carefree energy of a city where everything happens at 3 a.m.

Brooklyn Fold doesn’t just serve slices—it serves a slice of New York life. Messy, bold, and unapologetically Brooklyn. London, get ready to fold it, eat it, and live it. One slice at a time. ✌️

#LondonEats #StreetFood #NewYorkPizza #PizzaTime #BrooklynVibes #FoodieLife #LondonFoodScene #StreetFoodLondon #BigAppleInLondon #FoldedSlice #BrandDesign #CreativeAgency #BoldBranding #PizzaCulture #HustleAndGrind #UnapologeticallyReal #FoodiesOfInstagram #90sAesthetic #NYCToLondon